Budweiser Renews Official Status with CART

JUST RELEASED! — The Official Directory for CART Racing
Budweiser Renews Official Status with CART
©1997 SpeedCenter Internet Publishing, Inc.
Agreement renewed in Bud's hometown
Budweiser, the King of Beers, and Championship Auto Racing Teamstoday announced that they have renewed their sponsorship agreementwhich designates Budweiser as the Official Beer of CART.
This announcement comes just before the Inaugural CART race inBudweiser's hometown of St. Louis, Saturday's Motorola 300 at GatewayInternational Raceway. The multi-year agreement is an extension of analready existing partnership between the top open-wheel racing seriesin the United States and America's top-selling beer.
"Budweiser first became a CART official sponsor in 1995," said AndrewCraig, CART president and CEO. "the true test of any sponsorrelationship is if the partners get back together and the end of thefirst term. We are delighted that Budweiser sees the value of itssponsorship with CART and has renewed the relationship.
"We're tremendously excited to be continuing Budweiser's longestablished tradition as a key supporter of motorsports through ourpartnership with CART," said Tony Ponturo, vice president ofcorporate media and sports marketing, Anheuser bush. "Thissponsorship reflects our strong commitment to the circuit, as well asour reputation as the premier beer sponsor in all of sports. As theOfficial Beer of CART, we deliver an outstanding support package onbehalf of the millions of sports fans who have made CART andBudweiser the team to beat."
As an Official Sponsor of CART, Budweiser is the official beer andalcohol malt beverage of CART. Budweiser will continue to utilizeCART marks and other designations to use in Budweiser advertising andpromotion on packaging, point-of-sale displays and public relationsprograms. Budweiser has additional marketing rights, includingadvertising options for television, radio, in-car cameras and otherexclusive benefits. Budweiser also serves as the sponsor of theBudweiser Accelerator Award. A $1,000 prize that goes to the CARTdriver who registers the greatest improvement in his time duringqualifying.
"We are extremely pleased to extend our relationship with one of theleading sponsors in the world of sports," said Randy Dzierzawski,CART senior vice president and chief financial officer. "It takes thecommitment of sponsors like Anheuser-Bush and Budweiser to build thesuccess of the PG CART World Series and we are fortunate to havethem supporting our race series, both as a series and team sponsor."
Source: CART News Service


		JUST RELEASED! — The Official Directory for CART Racing

		Budweiser Renews Official Status with CART ©1997 SpeedCenter Internet Publishing, Inc. Agreement renewed in Bud's hometown Budweiser, the King of Beers, and Championship Auto Racing Teamstoday announced that they have renewed their sponsorship agreementwhich designates Budweiser as the Official Beer of CART. This announcement comes just before the Inaugural CART race inBudweiser's hometown of St. Louis, Saturday's Motorola 300 at GatewayInternational Raceway. The multi-year agreement is an extension of analready existing partnership between the top open-wheel racing seriesin the United States and America's top-selling beer. "Budweiser first became a CART official sponsor in 1995," said AndrewCraig, CART president and CEO. "the true test of any sponsorrelationship is if the partners get back together and the end of thefirst term. We are delighted that Budweiser sees the value of itssponsorship with CART and has renewed the relationship. "We're tremendously excited to be continuing Budweiser's longestablished tradition as a key supporter of motorsports through ourpartnership with CART," said Tony Ponturo, vice president ofcorporate media and sports marketing, Anheuser bush. "Thissponsorship reflects our strong commitment to the circuit, as well asour reputation as the premier beer sponsor in all of sports. As theOfficial Beer of CART, we deliver an outstanding support package onbehalf of the millions of sports fans who have made CART andBudweiser the team to beat." As an Official Sponsor of CART, Budweiser is the official beer andalcohol malt beverage of CART. Budweiser will continue to utilizeCART marks and other designations to use in Budweiser advertising andpromotion on packaging, point-of-sale displays and public relationsprograms. Budweiser has additional marketing rights, includingadvertising options for television, radio, in-car cameras and otherexclusive benefits. Budweiser also serves as the sponsor of theBudweiser Accelerator Award. A $1,000 prize that goes to the CARTdriver who registers the greatest improvement in his time duringqualifying. "We are extremely pleased to extend our relationship with one of theleading sponsors in the world of sports," said Randy Dzierzawski,CART senior vice president and chief financial officer. "It takes thecommitment of sponsors like Anheuser-Bush and Budweiser to build thesuccess of the PG CART World Series and we are fortunate to havethem supporting our race series, both as a series and team sponsor." Source: CART News Service