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©1998 SpeedCenter Internet Publishing, Inc. Hogan Racingannounced a worldwide cross-merchandising,marketing and promotions agreement with UniversalStudios Consumer Products Group at Long Beach.Under terms of the agreement, Universal Studioswill cross-license major film releases, top-ratedtelevision series, theme park rides and otherproperties from its film and television library. At Long Beach, the Hogan Racing Reynard Mercedesdriven by rookie JJ Lehto featured a T-Rex from"Jurassic Park: The Ride," one of the signatureattractions at Universal Studios' Hollywood themepark. Graphics from other Universal Studioproperties will be featured in later races. "This alliance provides Hogan Racing and oursponsors with the unique resources of one of theleading worldwide marketers," said Carl Hogan,Hogan Racing team owner. Source: CART News Service | ||
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