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©1998 SpeedCenter Internet Publishing, Inc. Brookline, NH (Oct 4, 1998) — Mercedes Benz will sponsor live flag-to-flagInternet coverage of the CART IndyCarnival Australia from Surfer's Paradiseon Saturday evening, Oct 17, 1998. This audio cybercast by MurphyMotorsports Productions will be the only live coverage of the race availablein the United States. "Over the last hundred years, Mercedes-Benz has built a reputation forinnovation, both on and off the track," said Steve Potter, supervisor,sports marketing, Mercedes-Benz of North America. "Our support of theIndyCarnival Cybercast continues both our competition heritage, by promotingour involvement in the CART FedEx Championship Series, and our tradition oftechnological advancement, by employing the relatively new medium of theInternet." The broadcast will be anchored by Internet veteran Jim Murphy. In additionto his normal role as the pit announcer for the CART Radio Network, Murphywrites for Indy Car & Championship Racing Magazine. He previously anchoredthe live coverage of the CART Budweiser 500K from Motegi, Japan this pastMarch. "Our previous experiences with cybercasting CART races have been verypositive," said Murphy. "I have been pleasantly surprised by the level ofinterest displayed during our previous cybercasts. I only expect that theinterest and excitement level during this event will be even higher,providing further evidence that the Internet - while still a new medium - isa viable tool for bring racing and race fans together. I'm especiallyappreciative of the support provided by Mercedes-Benz and Firestone.Because of their technical wherewithal and vision for the sport, they havebeen behind this project from there very beginning." The Cybercast will begin at 11:45 p.m. EDT, 9:45 p.m. PDT Saturday evening,even though the race will be run at 2pm Sunday local Australian time owingto the time difference between the United States and Australia. Forlisteners who chose to not listen live, the entire broadcast will becomeavailable for "on-demand" listening immediately following the conclusion ofthe live broadcast. On-demand listening allows listeners to hear the broadcast on their ownpersonal timetable. "I personally think this is one of the most powerfulaspects of Internet audio," Murphy said. "If someone wants to go to sleep attheir normal hour, but wants to listen to the race over breakfast, they can.During on-demand listening, they can even fast-forward or rewind to listento the parts of the broadcast that interest them." Listeners will be able to hear all the action from the track live whilewatching the live timing and scoring available on www.cart.com andwww.omegatiming.com. The Cybercast can be heard on the Mercedes Benz, U.S.A web site atwww.mbusa.com and at www.cart.com. Hosted by www.broadcast.com, thecybercast will employ RealAudio technology. Listeners who do not have aRealAudio player can download one for free at www.real.com. CONTACT: | ||
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