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These yellow things are called Cheeseheads, and next to saving lives in plane crashes, they turn a great Indycar driver into a total dork on the driver intro stage - but the Cheesehead-fans LOVED it. [Editor's note: I live in this 'America's Dairyland' and am pretty embarassed by these hats...]

lens :16mm/f2.8
body :F4s
exposure:f11 1/250sec
film :Fuji Velvia 50asa
flash :SB25
support :none